COLORS joins hands with Balaji Telefilms for first-ever Television Style Awards

COLORS, today, announced its association with Marinating Films, a subsidiary of Ekta Kapoor’s Balaji Telefilms, to launch the first-ever Television Style Awards. Scheduled to take place in Mumbai’s Reliance Studios on Friday, 13th March, 2015, the Television Style Awards will recognize the trends and the trendsetters of the television industry, which has penetrated into the very heartland of the country.

Television Style Awards aims at celebrating Indian Television’s most stylish and fashionable stars, who’ve made an impact across the globe. The event will bring together a unique blend of glamour, fun and entertainment. The style-filled evening will pay homage to those style trends which have been created by television stars that have carved a niche in the world of glamour in over 22 categories.

The winners, across categories, have been handpicked by the jury members namely Karan Johar, Shilpa Shetty, Manish Malhotra and Dabboo Ratnani. The Television Style Awards will air on COLORS. 

Speaking about this first-time association, Raj Nayak, CEO – COLORS said, “Over the years, there have been many a style trends that have put Indian television on the global map. These trends have, often single handedly, added to the soaring popularity of television shows making them an endearing proposition for viewers. The Television Style Awards aims at celebrating the icons who have contributed towards the growth and development of the television entertainment industry. We are happy to have associated with Ekta Kapoor and Balaji Telefilms for this unique offering and hope that the awards encourage costume designers across the spectrum to push the envelope further to create path-breaking trends.”

The Television Style Awards will bring together the entire television industry as the best trendsetters receive due credit for creating impactful style statements. The glamour-filled evening will be hosted by Karan Johar and Manish Paul.

The evening will also witness a volley of incredibly stylized and high-voltage performances by the most prominent faces from the television industry.

Commenting on the first-ever Television Style Awards, Sameer Nair, Group CEO, Balaji Telefilms’ said, “Television and style are two integral elements which are consumed by viewers in different forms on a daily basis. There have been many trends which have been created and many which have passed because of how they have translated on the small screen. Through the Television Style Awards, we are attempting to recognize the contribution of the various members of the television industry for making small-screen style a global phenomenon. Partnering with COLORS on such an endeavour has been fantastic.”