Colors launches an exclusive Bigg Boss 4 music video

lent his voice to the track. Salman's look for the video has been put together by his sister, Alvira Agnihotri and ace fashion designer, Ashley Rebello.

The video has been created keeping in mind, Salman's outspoken and fun attitude and also the various emotions like hatred, jealousy, insecurity etc. that contestants go through in the Bigg Boss house. The entire background setting for the video has a Moroccan look, with dancers and Salman grooving away to the catchy beats.

Speaking about the video, Ashvini Yardi, Head -Programming, Colors, said, "Since the time we have announced Salman Khan as the host for Bigg Boss 4, we have witnessed unprecedented excitement and buzz amongst the viewers. Keeping in mind our promise of giving viewers 'andar majaa aur baahar majedaar', we have released a series of entertaining promos and are releasing a music video for the first time. Viewers want more and more of Salman and till the show goes on air, we will keep them entertained with the music video and lots of other surprises"

Rajesh Iyer, Director- Marketing, Colors, said that with Salman Khan coming on board, the show is amongst the most awaited shows this year on Indian television. The marketing efforts around the show have tried to reflect the same kind of enthusiasm and innovation to further build curiosity around the show. For the first time the channel has launched a music video and it will be showcased on other channels across genres, besides Colors itself.

Milan Luthria, Director of the video, said, "Salman and Bigg Boss both represent unpredictable entertainment. I have tried and capture that in a tongue and cheek approach in this video which is supported by great lyrics by Rajat Arorra and a great melody by Sajid-Wajid. I have tried to harness his unique spontaneity and energy and marry it to the concept of a very interesting show. We had a blast shooting it".

The idea of the video was to create the enthusiasm around the show and to keep the audiences entertained till the show goes on air. The video has also tried to encompass the elements that the audiences can expect from the show this time around, at the same time concentrating on Salman's candid and jovial presence.