COLORS' launches Sanskaar- Milaye Aapko Apno Se Contest

Everyday thousands of people leave the country to go to a foreign land to seek a better life, build their future, leaving behind an integral part of their world - their family. Even today as the aircraft takes off… you see a trembling hand and myriad emotions and worries that cast over the parents mind when they bid goodbye to their loved ones. COLORS’ latest offering Sanskaar- Dharohar Apnon Ki encapsulates a similar sentiment as Jaikishan Vaishnav, a small town boy leaves his family behind to go to USA to fulfill their dream and win back the family’s lost glory. Building on this thought, COLORS launches ‘Sanskaar, Milaye Aapko Apno Se Contest with an endeavor to reunite viewers with their loved ones in any part of the world.

‘Sanskaar, Miliye Apnon Se contest’ encourages viewers to share their experiences of biding adieu to a dear one gone abroad and narrate their story to the Sanskaar team. The best story will win a chance to visit their dear one through with an all-expense paid trip by COLORS. The promo for the contest will soon go on air featuring the Sanskaar - Dharohar Apnon Ki team - Ansu Ba (Aruna Irani), Parul (Sonali Sachdev) and Karsen (Rasik Dave) encouraging viewers to send in their entries till February 19, 2013. The viewers will need to simply share their heart –wrenching story to Sanskaarcontest@viacom18.com . The winner’s name will be announced during the show on March 1st, 2013.

Talking further about the contest, COLORS, Weekday Programing Head, Prashant Bhatt said, “Sanskaar- Dharohar Apnon Ki stands for family values, bonding and strong relationships. In today’s scenario, you will find many people like Jaikishan with a similar story and background. We wanted to introduce this contest for our viewers to come forward and share their experiences with us.”  He further added, “Contests like these give us an opportunity to engage with the viewers directly and understand their perspectives more closely.”