Communicate 2 consolidates its enterprise SEO offering, Benedict Hayes joins as SEO Head

Benedict Hayes is joining Communicate 2 as the Head of its Enterprise Organic Search Division (SEO). He joins Communicate 2 with more than 9 years of Enterprise level Search Experience in the UK market which is regarded as the most competitive search market in the world.

In his role at Communicate 2, Benedict will oversee strategic accounts such as Tata Consultancy Services, Remit2india, HDFC Bank, ICICI Lombard, UTI Mutual Fund and help Communicate 2 provide SEO strategy to other organizations that receive more than a Million visitors per month.

Brijesh Munyal, AVP operations said that "Enterprise SEO is the core focus area for us. Although the Indian Landscape is dotted with hundreds of SEO organizations that provide organic search to SME organizations, there is severe paucity of Strategic SEO firms in India. I believe Ben and his team would help Communicate 2 carve a niche for ourselves and consolidate our leadership position in India's Search space"

Benedict was the Account Director at Tamar, the Largest Organic Search agency for the Financial Sector of UK and Managed Search for clients such as Citibank, Royal Bank of Scotland, Allianz, and Egg.com. He has assisted in flagship campaigns such as Tesco Car Insurance, where he helped increase car insurance quotes by 366%. He also played a pivotal role in the rise of "Compare the Market' online. Within 18 months CTM came from nowhere to being a mainstay in the Google top 10 natural search results for over 25 different insurance products. Benedict managed a team of more than 40 people and has played a key role in Tamar being selected the Financial Service Forum agency of the year for natural search.

Prior to Tamar Ben has extensively worked in the Affiliate Marketing Industry and ran the PPC operations of Web Diversity for 5 years, one of the leading PPC companies of UK (acquired by Think Partnership)

"I'm thrilled that Benedict Hayes is joining us," said Vivek Bhargava, Managing Director Communicate 2. "Ben had come to train the Communicate 2 team five years back and stayed with us for 10 days, I knew at that time that Ben will go far in this Industry and achieve all the things he has achieved, although I had never imagined that life will come full circle and he will join Communicate2's Mumbai Office. I'm really excited and looking forward to working with him."

In commenting on his move to Communicate 2, Benedict Hayes said, "I remember Communicate 2 in its infancy, I never of thought it would come so far in such a short space of time, to become India's leading Search Agency. It's a massive credit to Vivek and his first rate team. When I heard Vivek's vision of Enterprise level Search and seeing the Brands Communicate 2 work with, not only was I excited to join but convinced that Communicate 2 is a company that will dictate the future of Search in India."

"Digital is moving from Website to Web Presence. The future is not limited to generating traffic to one's website but leveraging search engines to engage with Target Audiences through You Tube, Facebook, Twitter, and Mobile Applications. Thus erstwhile SEO techniques have become obsolete. Today SEO involves a strategic approach rather than a tactical approach deployed by most SEO firms. Ben's experience in the Strategic Digital Consulting space shall be invaluable to current clients of Communicate 2", said Vivek Bhargava.

"I fully agree with Vivek's thoughts" Commented Ben ' "The cost per click for keywords such as "Car Insurance' or "Credit Card' in the UK market has reached in excess of GBP 15 per click. Thus Corporations are investing up to GBP 40 thousand per month in SEO programs, as the long term rewards of gaining top positions is priceless. Strategies not only involve, leveraging Universal search results, Personalised search and Google Instant but also creating long term road maps for content creation and partnerships. I believe my experience of dominating Search positions in the Financial Sector of the UK will help C2's partners in India achieve tremendous upside from their organic search endeavours.

Ben was one of the first Google Adwords Qualified professionals as well as the Yahoo Search Ambassador in UK. He has spoken in many Search Conferences such as Search Engine Strategies. He has run workshops for clients such as Arcadia, Citibank, Shop Direct and B& Q. In his free time Ben writes Music, builds websites and Tweets you can catch him at @benboombastic!