Comprehensible ads to consumers online

The Indian Advertising Bureau together with Microsoft has launched " Privacy Matters"in a bid to inform users about interest-based or behavioral advertising. To espouse this, Microsoftt provides the advertising and together with IAB members, creates tests and analysis as to how to maintain one's privacy in the world of online advertising. Their branded site proves to be a sounding board on this.

Interactive's ad, which borrows from SAUL Bass' legendary direction- visually striking with strong highlights and bold letters emphasizes this. Visitors of the site learn about the benefits of behavorial advertising-he/she will be interested in ads on issues of personal interest.

Thus demographics, location and consumer behaviour, if tapped properly, play a great role in the success of online advertising.