Concept acquires majority stake in marketing firm Lastmile Solutions
Concept Communication Ltd one of India’s leading independent marketing and media services group has made a strategic investment in Lastmile Solutions India Pvt Ltd acquiring a majority stake through a combination of Fresh Issue of Equity and infusion of debt.
Founded in 2013 by Atul Maheshwari and Pankaj Goswami , Lastmile Solutions which is in the business of retail visual identity solutions, branding, design & merchandising display, activation and promotion, events and OOH, plans to scale up its revenues ten fold from the current Rs.100 million to over Rs.1 billion over the next 5-6 years.
Atul Maheshwari, Founder & CEO of Lastmile Solutions says “ We are thrilled to be part of the Concept Communications group, which will enable us to exponentially scale our business. Being part of the retail and BTL divisions of several leading agencies in my professional career, I went about establishing LMS to meet the needs of brands to provide a single window service for events, consumer & trade activation, signage, branding, retail store roll outs and retail launches”.
Some of Lastmile’s clients include Volvo, Shell, Total, Nerolac, Motorola, PayTM, CP Plus, American Express, Kotak Life, Ceat and others. It also has a strategic partnership with Visotec, a France- based global leader in brand-implementation services.
Concept is always looking at partnerships which enable us to offer our clients all services at a single point. LMS while adding to our service offering comes with an enthusiastic and determined team which is creating new benchmarks in their space using design, technology and delivery to ensure client delight. We appreciate their entrepreneurial spirit which embodies the Concept spirit. Strategically the fit could not be better , said Vivek Suchanti, Managing Director of Concept
The Concept Group currently operates Concept Communications- a full service advertising agency, Concept PR- one of India’s Leading PR agencies, Enormous Brands- Ashish Khazanchi promoted creative hot shop, Liqvd Asia- Arnab Mitra promoted full service Digital Agency and NIQX Informatics- media monitoring and data analytics business.