Conde Nast India launches 'Make in India' Magazine

Condé Nast India, the media company producing some of the highest quality magazines, websites and digital content nationally, has associated with the Government of India’s prestigious Make in India Week. To amplify the Make in India message and help promote the country as a preferred destination for global investment and manufacturing, Condé Nast India has created the official ‘Make in India’ magazine, a special edition which launched on Feb 17 as part of the Make in India Week, Mumbai.  The 200-page glossy tells the inspiring stories of some of India’s most dynamic entrepreneurs and companies, and showcases the energy sweeping across the nation in various sectors.

The magazine was launched at the Taj Mahal Hotel, Mumbai amongst government dignitaries, key social influencers, industrialists and others, including the drivers of the initiative, Mr. Amitabh Kant, Secretary, Department of Industrial Policy and Promotion (DIPP)-Government of India and Mr. V. Sunil, Director, Motherland Joint Ventures And Creative Director, Make in India programme. The event was partnered by Welspun Group, Serum Institute of India Private Limited, UPL Limited and Taj Hotels Resorts and Palaces

As Mr. Amitabh Kant, Secretary, Department of Industrial Policy & Promotion and a key driver of the ‘Make in India’ initiative stated in his editorial in the MII magazine, “India’s manufacturing lion is steadily on the move, backed by a vast range of policy measures converging initiatives on innovation, skill development and smart manufacturing. If India has to grow at rates of eight to nine percent per annum over the next three decades and create jobs for its young population, the manufacturing sector must grow at 14 to 15 percent per annum on a sustained basis. Make in India can – and must – succeed. The direction is right. We are happy to spread awareness about this initiative through Conde Nast India.”

Speaking about being a key participant at Make in India Week, Mr. Alex Kuruvilla, Managing Director, Condé Nast India said, “The Make in India mantra resonates within Condé Nast India, a brand which successfully encapsulates many iterations of “Make in India” since its inception 10 years ago. Whether it was Vogue’s Renaissance Project, where the world’s top designers were asked to fashion clothing using Indian textiles and weaves, or Architectural Digest’s AD 50, an annual roundup of the best design talent in the country, we thrive on celebrating the environment we feed on. Condé Nast Traveller’s Journeys of a Lifetime initiative showcases the incredible culture and diversity of India through print, digital, events and films. In the last decade, we have not only lived up to the high editorial and production standards set by our counterparts across the world, but are continuing to create a brand that India can be proud of. Condé Nast India is not simply Made in India; it’s Made for India.  It’s also Made for the World by India. Most pertinently, it’s Made to Celebrate India.”

Ms. Divia Thani Daswani, Editor, ‘Make in India’ magazine said, “At a macro level, the Make in India initiative is clearly about driving growth and creating jobs but on the ground, it comes down to people, to individuals. Behind every brand, every label, every product or service, is a person with a vision of creating something new and transformational. These are the true stories of people making in India. We hope to tell—and re-tell—their stories for years to come.”

Mr. Chinmai Sharma, Chief Revenue Officer, Taj Hotels Resorts and Palaces said, “Taj has been the custodian of Indian hospitality for over a century. Taj’s legacy of world-class service, rooted in the nobility of Indian heritage and traditions has evolved as a unique brand that resonates the ethos of “Make in India".  Spread across the world our hotels seamlessly blend traditional hospitality with modern amenities. From royal palaces that captivate one’s imagination, idyllic beach resorts that entice a traveller and contemporary luxury that the Vivanta and Gateway hotels offer, Taj embodies the rich qualities that India stands for. We are very proud to be a part of the launch of the Make in India magazine. At a time when the world is looking towards Asia, Make in India is a big step in the right direction and has reinstated the importance of our growing economy. We thank Mr. Amitabh Kant and Conde Nast India for partnering with us to launch it.”

Highlights of Make in India magazine:

• Editorials by eminent personalities like Amitabh Kant, Anand Mahindra, Kiran Mazumdar Shaw, Sanjay Vijayakumar and Nikesh Arora to name a few
• Insightful features on Ahmedabad being the centre of innovation design, Bengaluru being the Start-Up Capital of India and Pune emerging as a prime location for leading manufacturers, making Condé Nast India’s Make in India magazine a definitive bible for all industry behemoths.
• Profiles of some of the most creative, dynamic and successful entrepreneurs and companies who are proudly showing off their Made in India labels. Names like Aditya Ghosh (Indigo), Kunal Bahl (Snapdeal), Deepinder Goyal (Zomato), Siddhartha Lal (Eicher Motors), Vikas Oberoi (Oberoi Realty), Ritesh Agarwal (OYO Rooms), Deep Kalra (MakeMyTrip) are featured alongside popular figures like Shah Rukh Khan, Sabyasachi Mukherjee, Naeem Khan and several others.
• Brands like Indian Accent, Fabindia, Amrapali, Sula Vineyards, Forest Essentials, D’décor, Nappa Dori, SAIL, NTPC, BHEL, Sun Pharma, Good Earth, Hidesign, Park Hotels and many more find their way into this comprehensive guide to India’s shining stars.
• Additional pieces on the women of ISRO, the evolution of the animation industry in India, the sophistication and beauty of boutique hotels in the country, rural tourism in Odisha, the unparalleled charm of Indian textiles and crafts, the making of Terminal 2 at Mumbai’s International Airport, are just some of the other highlights which make Condé Nast India’s Make in India magazine a collector’s delight.

Follow conversations at #MakeinIndiaMagazine

Besides the Make in India Magazine, Conde Nast India has been actively involved in the Make in India Week line-up. Vogue India joined hands with the Ritu Beri-founded Luxury League on 15^th February for The Global Design and Innovation Session 2016, where Ms. Bandana Tewari, Vogue India’s Fashion Features Director, moderated two sessions.  Architectural Digest India lent its expertise to Empowerment through Design (A forum on rethinking contemporary design practice against the backdrop of manufacturing, promoting India as a global centre of design). Ms. Manju Sara Rajan, Editor-at-Large at Condé Nast India moderated the session on Empowerment Through Design, held on 17^th February 2016. And Conde Nast Traveller supported key initiatives of the Experience India Society during the week.