Confiance Communications secures PR Mandate for ONDC’s uEngage

Confiance Communications, an integrated Communications Agency known for its specialisation in startups’ brand-building, has acquired the PR mandate for uEngage.

Founded by serial entrepreneur Sameer Sharma, uEngage is a breakthrough enterprise technology startup enabling restaurants, cloud kitchens, grocery stores, and meat/fish sellers to build in-house capabilities for online ordering and delivery, and save significantly on skyrocketing aggregator commissions. Notably, it is also the No.1 F&B Seller App on the Government-backed ONDC platform and has empowered numerous restaurants to enhance their bottom line.

Confiance will leverage its deep comprehension of India's startup and technology ecosystem, along with a nuanced understanding of the SaaS space, to spearhead uEngage's all-encompassing communications strategy. This entails tailoring a resilient PR framework, intricately shaping uEngage’s brand messaging, fostering enduring relationships with media and stakeholders, and creating a dynamic content strategy. The primary objective of this collaboration is to fortify uEngage’s market position & industry narrative, thereby augmenting its impact and empowering hyperlocal businesses with cutting-edge technology services.

Speaking about the partnership, Bushra Ismail, Founder & Chief Strategist, Confiance Communications, said, “We are thrilled to embark on this journey with uEngage as their strategic communications partner. Our primary focus is on fostering visibility for uEngage’s tech prowess as they tackle the most-daunting challenge of the online food delivery landscape head-on. Considering the low margins restaurants operate on, uEngage’s proposition is a game-changer for them and we aim to amplify their vision amongst stakeholders, for maximum impact. Aligned with the brand’s PR objectives, our campaigns will majorly target restaurant owners, F&B brands, and existing & potential collaborators in this domain.”

Commenting on the partnership, Sameer Sharma, Founder, uEngage said, “This collaboration with Confiance marks a pivotal step for uEngage, towards amplifying our vision in the market. This strategic partnership reflects our commitment to effective communication. Together with Confiance, we aim to elevate our brand share of voice, and reinforce our position as innovators in empowering hyperlocal D2C businesses through technology.”

Founded by seasoned publicist Bushra Ismail in 2019, Confiance Communications has created a recognition for itself as one of India's most reliable and outcome-driven PR agencies in the country’s start-up and VC ecosystem. Known for delivering on promise, the agency has an exceptional track record of catapulting the media presence of over 60 organisations in India and abroad. Demonstrating an unparalleled capacity to engage key stakeholders, Confiance forges robust connections for its clients, with their target audiences, industry stakeholders, as well as, the investor community. Its esteemed clientele comprises notable brands including  CashKaro, The Quorum Club, Leo Capital, Khyaal, Salad Days, Turkiye Tourism Board, Transition VC, Pentathlon Ventures, and Zeeve, among other distinguished names. Notable former clients that have collaborated with Confiance include Lenskart, PlanetSpark, Heads Up for Tails, EnKash, Avigna Group, and Sunstone, to mention a few.