Confiance communications secures the PR mandate for Kots

Confiance Communications, an integrated Communications Agency with a reputation of delivering on promise, has secured the PR mandate for Kots, a prominent residential leasing company operating in East Bangalore. The selection of Confiance Communications followed a competitive pitch process, highlighting the agency's exceptional capabilities in strategic communications and brand building. 

As part of the mandate, Confiance will work closely with Kots' Corporate Communications team to further elevate the company's positioning and enhance its reputation and reach in the Bangalore market. As a part of the mandate, the agency will provide comprehensive services including strategic counsel, media and investor relations, and overall stakeholder management via public relations. Backed by a deep understanding of the Indian start-up & VC ecosystem and consumer psyche, Confiance Communications is the ideal ally for Kots to maintain its industry leadership.

Speaking about the partnership, Bushra Ismail, Founder & Chief Strategist, Confiance Communications, said, “Kots is an innovative solution, poised to bridge the existing gaps in Bangalore’s residential leasing and management ecosystem. We are excited to join forces with Vijeth and Sangeetha, and look forward to augmenting their brand proposition by fostering impactful media relations and PR campaigns for the brand. We will leverage our expertise in start-up brand building, to add value to Kots’ brand equity and chart out a course for its sustained success in the real estate industry.”

Speaking on the partnership, Vijeth Reddy, Co-Founder & CEO, Kots said, “Confiance has a clear understanding of opportunities and pitfalls in the PR world. They are prompt, well-organised & structured, and above all, they develop a deeper understanding of the brand and industry before onboarding. We are glad to have them by our side to guide us in delivering our brand story.”

Kots, established in 2019 by visionary entrepreneurs Vijeth Reddy and Sangeetha Holiyachi, aims to revolutionise the rental home industry in India. With a specific focus on catering to the housing needs of young Indians aged between 24 to 35 years, Kots has quickly emerged as one of India's leading players in the residential leasing sector.

Confiance Communications is one of India's most trusted and result-oriented PR agencies, headquartered in Gurugram. It has a remarkable record of establishing media footprints for over 60 organisations in India and abroad. With an unparalleled ability to captivate key stakeholders, Confiance establishes a powerful connection with target audiences, industry peers, and the investor community. Its impressive clientele includes prominent names such as CashKaro, The Quorum Club, Leo Capital, Salad Days, Turkiye Tourism, Ladies Who Lead, Transition VC, and Zeeve, among others. Some of the former clients of Confiance include PlanetSpark, EnKash, Avigna Group, and Sunstone, to name a few.