Congress taps DDB Mudra for 2024 Lok Sabha polls: Reports

The Indian National Congress has reportedly selected advertising agency DDB Mudra to spearhead its publicity campaign for the upcoming 2024 Lok Sabha elections, sources close to the development have informed Adgully.

DDB Mudra has a rich history in the country's advertising landscape. The agency's recent portfolio includes working with brands such as McDonald's, Netflix, Dhara, Volkswagen, and Royal Enfield.

The decision was taken by the Congress publicity committee, consisting of leaders like K C Venugopal and Ajay Maken.

This move follows the party's engagement with various agencies in previous election years, including Percept, Silverpush, Nixon Advertising in 2019, and Dentsu India in 2014.