Consumer Confidence surges in November: Thomson Reuters-Ipsos PCSI Survey

According to the Thomson Reuters-Ipsos Primary Consumer Sentiment (Consumer Confidence) Index (PCSI), consumer confidence in India has moved up 3.1 percentage points, over previous month. Last month consumer sentiment had fallen drastically.

In November, we see resurgence and optimism across all sub-indices: the PCSI Employment Confidence (Jobs) is up by 2.3 points; the PCSI Economic Expectations (Expectations) Sub-Index has gained 2.4 points; the PCSI Investment climate (Investment) Sub Index is up 3.7 points and the PCSI Current Personal Financial Conditions (Current Conditions) Sub-Index is up 3.6 percentage points over October. The monthly PCSI result is driven by the aggregation of these four weighted sub-indices.   

“Some of the macro indicators that were wreaking havoc have settled for now. Oil imports, uncertainty, trade wars, have bottomed out, for now. Also, banks have infused liquidity by increasing lending and bringing down interest rates during the festival season. Inflation has come down. All these factors are collectively boosting the consumer sentiment,” says Parijat Chakraborty, Executive Director, Public Affairs, Ipsos India.  

The Thomson Reuters/ Ipsos India Primary Consumer Sentiment Index (PCSI), ongoing since 2010, is a monthly national survey of consumer attitudes on the current and future state of local economies, personal finance situations, savings and confidence to make large investments.

These are the findings of an Ipsos online poll conducted October 26, 2018–November 9, 2018.  For this survey, a sample of 500 adults from Ipsos' India online panel aged 16-64 was interviewed online. As this is an online poll in India, representative of the online community in the country, it is not reflective of the general population; however, the online sample is particularly valuable as it is more urban, educated and have more income than their fellow citizens and often referred to as “Upper Deck Consumer Citizens” or Primary Consumers. The precision of the Thomson Reuters/Ipsos online polls is measured using a Bayesian Credibility Interval. In his case, the poll has a credibility interval of plus or minus 5.0 percentage points for all adults.


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