Coverfox.com and Taapsee Pannu team-up for a Campaign

Coverfox.com, India’s largest Insure-tech platform has launched their new TVC ‘Cover Karo, Kaam Aayega’, featuring Taapsee Pannu as the brand ambassador. The 30-second creative uses drama, wit and clear messaging, drawing inspiration from day to day real life situation, to connect with today’s youth. Executed by Suresh Triveni under the RPF banner, the intent of the campaign is to establish the need for insurance in everyday life and showcase the insurance portfolio available on Coverfox.com

With this campaign, Coverfox aims to introduce consumers to a smarter way of buying insurance. With its algorithm-based recommendation and a world-class product, the company wants to change the way insurance is sold in India. The new India emerging today is digital savvy and values independent thinking. Millennials want to make their own decisions and not be told what to buy. Having technology and product as its strength, Coverfox is poised to encourage the youth and emerge as a platform of choice when it comes to insurance.

The campaign touches upon all the three verticals of insurance i.e. motor, health and life. The creative subtly indicates the promise of Coverfox, of making insurance simple and fast. It also, leaves you with a thought provoking messaging ‘Cover Karo, Kaam Aayega’, which reminds you that insurance is a necessity and not a luxury.

Speaking about the campaign, Premanshu Singh, CEO, Coverfox.com said, “We’ve always prided ourselves in being young and different from the way insurance companies have been perceived in India. At Coverfox, we are building a product for today’s generation who doesn’t just buy a product, but believe in a cause and hence, want to support it. Today, there is an increasing number of men raising their voice on issues like financial independence of women, their safety and equality. Hence, it is imperative to present a message that addresses these concerns in unison. And the fact that the creative addresses the serious issue of eve-teasing, which needs to be nipped in the bud, is a great feat achieved by the creative team. We have stayed true to our brand by conveying the need of various insurance products without resorting to selling fear.

Our brand ambassador, Taapsee Pannu, shares the same ethos of being young, bold, dynamic, confident and independent. She symbolises our core values of trust, honesty and integrity. She connects with the youth and fits well in the Coverfox family.”

Speaking about the partnership, Taapsee Pannu said, “I have been able to deliver my best as an actor when I have portrayed strong and independent characters, like the one in Coverfox’s commercial. I loved the fact that the company is encouraging women of today to take matters in their own hands, even the financial ones. Coverfox has been able to make a mark in the online industry and is today seen as a trusted online insurance platform. I was surprised to meet such a young team who are working to make insurance easy. Very happy to be associated with Coverfox as a brand, and now being an integral part of their team.”

 Link to the AD