CredAvenue appoints Pitchfork Partners as strategic communication counsel

CredAvenue, India’s largest debt platform, has appointed Pitchfork Partners as its strategic communication counsel. Pitchfork Partners will use its expertise in reputation management and image building to take the CredAvenue brand to new heights. CredAvenue will rely on Pitchfork’s expertise to strengthen its position as an organisation dedicated to enabling effective technology-based debt solutions for its customers.

CredAvenue has built a fully automated digital platform that facilitates the discovery, trading, execution and fulfillment of all debt solutions. It has the ability to empower multiple stakeholders within the financial services industry such as corporations, banks, non-banking financial companies, institutional investors and high net-worth individuals. This robust technological infrastructure is powered by five fully integrated platforms – CredCo-Lend, CredLoan, Plutus, CredSCF and CredPool.

CredAvenue caters to more than 1,000 leading enterprises and 500 independent lenders across India, making it one of the leading players in the market.

Niren Yadav, Head - Corporate Communications, CredAvenue, said: “Given that both CredAvenue and Pitchfork Partners are fairly young companies, our partnership makes sense. We are category creators and are on the cusp of massive growth. Pitchfork will help us drive our core messaging in our next phase of growth as we look forward to creating a lasting impression and impact through our partnership.”

Jaideep Shergill, Co-founder, Pitchfork Partners, said: “We are delighted with this partnership. With CredAvenue’s commitment to substantial debt solutions via its unique offerings, it not only has an edge with India’s consumers but can also disrupt the market. We are privileged to partner with such an inventive company.”