Crosshairs Communication bags PR mandate for Wendy's
Public relations and social media agency Crosshairs Communication, run by Stuti Jalan Sureka has bagged the PR mandate for Wendy’s, which is one of the world’s largest restaurant brands. Crosshairs Communication caters its services to a wide range of clientele ranging from Celebrities, lifestyle, fashion, luxury, F&B to Corporate enterprises. Wendy’s signed the deal with Crosshairs Communication last month and has launched the famous restaurant chain in India in collaboration with the Agency.
Founded in 1969 by Dave Thomas, the Wendy's restaurant system now encompasses more than 6,500 restaurants in 29 countries and U.S. territories. In India, Wendy's is introducing a new menu, new restaurant designs and new approaches to customer service. Within the evolving Indian FnB sector, Wendy’s seeks to differentiate itself by offering a casual dining experience at a QSR price.
Speaking on the occasion, Jasper Reid, Director of Sierra Nevada who is the franchiser of Wendy’s in India, said “We met a couple of agencies before launching the brand and zeroed down our research to Crosshairs Communication. We were very impressed with the strategy shared and the enthusiasm of the team and look forward to a long and fruitful association with the agency.”
Stuti Jalan Sureka, Founder & Managing Director, Crosshairs Communication, said, “We are glad to get on board for the launch of Wendy’s in India. Wendy’s is expanding and is already popular in 29 different countries around the globe. The team is excited to join hands with the third largest restaurant chain in the World.”