Cute boy Kukki takes over OYO’s social media this Friday'

OYO, the global hospitality platform launched a multi-film brand campaign across television, social media, OTT platforms yesterday starring Gul Panag and India’s latest heartthrob, Kukki. The first film, “Assi reach gaye?” featuring Gul Panag, has become the talk of the town with social media reshares increasing manifold by the hour. 

Within a few hours of the campaign launch on 20th January, it was trending on Twitter on number 2 with close to 4000 tweets. The campaign has also been tweeted by celebrities such as Diljit Dosanjh, Mandira Bedi, Durjoy Dutta, Rannvijay Singha, Anushka Sharma, among others. Diljit Dosanjh tweet has received over 11.8k likes and 1k retweets within 24 hours.

Amidst this rage, today Kukki took over OYO’s social media handle @oyorooms on Twitter and interacted with literally everyone, be it customers or brand friends. Kukki’s signature Engjabi (English + Punjabi) phrase in the film ‘Assi Reach Gaye’, has gained quick momentum across Twitter. The simplicity and innocence of the child-like phrase has won over hearts on the internet. And his takeover of OYO’s account has definitely made social media much more cheerful today.  

Right from Urban Company, Uber India, Gaana, Boat, Swiggy are enjoying the banter with Kukki - the internet’s favorite kid today. 

Here’s a quick look at the witty exchanges by Kukki on Twitter.

Urban Company’s so impressed with Kukki, they offered up to clean up the whole colony

@oyorooms Kukki beta itne pyaar se bologe toh room kya poori colony clean aur disinfect kara dete hain! 😷 https://t.co/YgtwDr3QF8

— Urban Company (@urbancompany_UC) January 21, 2022

 Gaana has a recommendation for Kukki’s next roadtrip

'Ye Toh Sach Hai Ke Bhagwan Hai'
Works for us all the time. 😇

— @gaana (@gaana) January 21, 2022

Well played Swiggy! Sabzi and cookies at the doorstep. Maa aur beta, dono impressed. 

Cookie toh hum bhi pauncha sakte hai, sabzi ke sath. Kukki bhi khush mummy bhi khush😁

— Swiggy Instamart (@SwiggyInstamart) January 21, 2022

Uber has assured Kukki a partner in his backseat adventures 

Next time Mummy says "road trip" say "Intercity". Assi backseat pe akele akele kyun bore ho? 😉

— Uber India (@Uber_India) January 21, 2022

Boat made it very clear - India’s favorite Shark approves of Kukki’s riddle

pic.twitter.com/rhEe3J1dfP

— boAt (@RockWithboAt) January 21, 2022