Daag Achein hai na?

If the questions raise few eyebrows, then look no more. Surf Excel has come up with a machine specialist powder that'll remove tough stains in the washing machine itself. It's a common notion that machines do a good cleaning job, but it is unable to clear the stains.

Therefore a deep clean is required, and that's where the Surf Excel Matic helps to clean the day to day stains with ease.

Married to the brand idea of "Daag acche hain', the latest TV commercial, conceptualized by Lowe Lintas, is not just any other Surf advertisement.

It's got the emotions of a little boy, trying to help his mother get rid of tough stains, has been captured brilliantly by Sushant Joshi, who is the creative head of the advertisement. The boy mixes and matches the colour in the tub, and makes dummy hand, assuming it would help his mother to clean the stains.

However he in the process gets stained. The mother touched by it says that from now on they have Surf Excel matic, which clears the stains inside the machine itself, giving clean, white clothes.

Surf Excel Matic detergent has a low-foam formula, which not only removes tough stains from your clothes, but also takes care of your washing machine.

A truly cute ad, kyun ki daag achein hai na