Dabur Cool King launches new campaign for India Vs Pak match

Dabur Cool King has launched a new campaign coinciding with the ICC India-Pakistan match at the ICC Men's World Cup on October 14, 2023. The creative agency Redifussion is behind this campaign. The campaign features two commentators, one Indian and one presumably from Pakistan, depicted on vibrant red Dabur Cool King boxes. The Indian commentator places a bottle of Dabur Cool King on the table and explains how the product helps keep Indians cool despite the challenging doosras and swings delivered by Pakistani bowlers. You can watch the campaign during the match on Disney + Hotstar.