Dainik Bhaskar adds online-only UP edition

In a first-of-its-kind, game changing strategy, one of India’s biggest Hindi websites has taken the online new to a new high – adding Uttar Pradesh to their portfolio. The launch of the Uttar Pradesh edition of www.dainikbhaskar.com is a bold step as it will be an online-only version. This is unprecedented as no media group has ever done something so dramatic. Dainik Bhaskar, having recognised the immense power of online, understanding the need of giving Uttar Pradesh a massive platform, has made this out-of-the-box move. This will be the first time that a major media house will have an online-only version without print/tv backing in a state.

 

The launch of the Uttar Pradesh online-only edition of www.dainikbhaskar.com was well thought out, carefully planned and the group has thrown its massive muscle behind this ‘experiment’ of sorts. It has recruited reporters in the major cities of Uttar Pradesh including Lucknow, Varanasi and Agra. These reporters are equipped with high-tech gadgets to upload news, photographs and videos on the go, reporting news as it happens live, 24X7.

 

The Uttar Pradesh edition was inaugurated and launched by the team of the critically-acclaimed movie, Barfi. Exhibiting the power of the internet, Ranbir Kapoor, Priyanka Chopra and Ileana D’Cruz, launched the Uttar Pradesh edition by clicking a button at www.dainikbhaskar.com’s Mumbai office.  

 

This a path-breaking step by a young news portal which does not believe in staying in its comfort zone. With its record-breaking pace, www.dainikbhaskar.com, along with its sister websites www.divyabhaskar.com, www.divyamarathi.com and www.dailybhaskar.com have breached the 250 million Pageviews mark and 10 million Unique visitors mark. A large part of this growth has come as a huge spurt over a period of the last six months. This is largely because of the rich experience that the websites offer the readers – fastest news, exhaustive views peppered with numerous photographs and videos to aid in the storytelling. The other part of this amazing growth story comes from the aggressive approach to the local news taken by the websites by revamping their hyper local verticals in cities like - Jaipur, Indore, Bhopal, Chandigarh, Ranchi, Ahmedabad among others. The third part is the unique and interesting content in sections like Jeevan Mantra, Bollywood, Celeb, Brands, Gadgets and the user engagement factor ensure that the average time spent on the site is astonishing 11+ minutes.