Dainik Bhaskar catapults to No.2 position in Bihar; Hindustan tops the charts
DB Corp today announced that its flagship paper Dainik Bhaskar has emerged as the No. 2 newspaper in Bihar, post a circulation expansion drive in the state. Hindustan, the Hindi newspaper from HT Media Ltd, claimed the numero uno position.
Hansa Research Group undertook a commissioned readership research in Bihar to gauge the readership of various Hindi newspapers, their readership profile, key product consumptions, reader’s engagement and brand satisfaction. As per this readership report, Dainik Bhaskar is at No. 2 position with an average issue readership (AIR) of 9.11 lakh, while Hindustan leads with AIR of 9.98 lakh. In Patna city, Dainik Bhaskar is at No. 1 position with an AIR of 5.07 lakh readers.
According to DB Corp, Dainik Bhaskar growth is driven by an aggressive circulation drive and supported by a sharp editorial plan and impactful on-ground activation efforts, which has helped the paper in building a loyal and steadily growing readership base.
Girish Agarwaal, Promoter-Director, Dainik Bhaskar Group, commented, “The results of the indepth survey by Hansa Research to gauge Dainik Bhaskar’s readership position and strengths across several important parameters in Bihar have reiterated our strong position in Bihar, the success of our expansion strategy and the appeal of our product.”
The study was conducted across 13 towns, involving a sample size of 2,085 respondents, varying across age group of 12+ years, gender, all NCCS categories and urban 1 lakh+ towns. Driven by the publication’s aggressive circulation drive, supported by a sharp editorial plan and impactful on-ground activation efforts, Dainik Bhaskar has been successful in building a loyal and steadily growing readership base.