Dainik Jagran INEXT goes blank for a worthy cause

Jagran Prakashan Limited bilingual newspaper, Dainik Jagran INEXT, initiated an innovative campaign – christened #BlankForHunger – to address the mammoth issue on World Hunger Day, May 28, 2017. All editions of Dainik Jagran inext (Agra, Allahabad, Bareilly, Dehradun, Gorakhpur, Jamshedpur, Kanpur, Lucknow, Meerut, Patna, Ranchi and Varanasi) played a vital role in promoting the exclusive initiative against wastage of food to fill the 20 crore blank stomachs of the country represented by a blank page. 

Blank hoardings urging people not to waste food were placed in the busiest locations of the cities where the edition is present to encourage more and more people to join in this movement. 

Innovative table mats with the message of not wasting food were placed in the top restaurants across all 12 cities. These restaurants also offered half plate food item on that day since full plate system is one of the biggest reasons behind wastage of food. 

In keeping with its intention to bring about socio-economic changes in the society, Dainik Jagran inext decided to focus on this massive social issue. Hunger is not merely due to lack of food. The world produces enough food to feed all, but the biggest concern is that almost one-third of the world’s hungry reside in India. More than 20 crore people sleep with empty stomachs every night in India, even as about 1.3 billion tons of the food produced worldwide is wasted. Emphasising on the thought of ‘Silence speaks more than words’ Dainik Jagran inext kept its front page blank in all of its editions in four states. 

Along with Dainik Jagran inext, the campaign was also promoted on the digital platform inextlive.com. 

With the completion of this first phase, the year-long initiative will now move to the next phase, which will involve a reality check on wastage of food in parties, functions, hotels and restaurants on a daily basis. Campaigns addressed at hotels and restaurants will be released where they will be asked not to trash the leftover food, but to provide it people who cannot afford to buy food. 

#blankforhunger became one of the most viral hashtags on World Hunger Day this year.


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