Dainik Jagran-inext launches 5 new sub editions

The bilingual daily currently present across 12 mini metros of Hindi Heartland has extended its footprint across Chandauli, Jaunpur, Unnao, Kaushambi and Pratapgarh

The print media industry in the past 2-3 years have gone through drastic changes. New customers have emerged; some have shifted to other mediums, brands have refined their proposition, expanded to digital mediums and developed offerings and properties as well in that domain. The aftermath has also compelled brands to rework on their business model and to think out of the box to stay ahead.  

Yet in the times like these, Dainik Jagran-inext has decided to expand its footprint within the Hindi Speaking markets and launched 5 new sub-editions namely: Chandauli, Jaunpur, Unnao, Kaushambi and Pratapgarh. These markets lie in the periphery of already existing editions of Varanasi, Gorakhpur & Prayagraj and have given the brand a growth of 35% in term of overall copies. 

This is to be looked upon in times where the cost of newsprint has been constantly increasing through the past few years. Although most of the brands in the industry have bounced back and are in a stable phase but newsprint cost has been the challenging for everyone. 

This has been a well thought decision of ours based on our expertise of the Hindi Heartland and its recent markets developments said Mr. Chetan Sehgal, Brand Head Dainik Jagran-inext. He added, Dainik Jagran-inext strives to connect with the readers of today who are full of aspirations, are young at heart and constantly evolve themselves and seek change. With the 12 city centres of Hindi Heartland becoming more prominent and an attractive destination due to the development in infrastructure and opportunities for all, this energy has spread in the periphery towns as well. The audience in these periphery towns now seeks the lifestyle of the city, has aspirations and constantly works towards it. We decided to tap them in the beginning which in long term will lead to a loyal and improved customer base.

Mr. Alok Sanwal, CEO, Dainik Jagran-inext mentioned, we are going through the same phase when we were identifying and expanding our footprint across the 12 major cities of Hindi Heartland which we call the mini metros. These are the cities which are well established but were in the development phase a decade ago in terms of infrastructure, the opportunities & education and the same phenomenon is being observed in these sub-editions we have just launched. These editions are going through the same transformation phase. Although we are covering more territory, catching more customer’s attention and grown out copies by 35%, this is an investment to acquire the customers of tomorrow which are constantly evolving and seeking change.  I am confident that the uniqueness of Dainik Jagran-inext in terms of language, content, layout is going to appeal to our new audiences. 

Dainik Jagran-inext had concentrated to the city specific audience until now and with these 5 new sub-editions will gain a new set of audiences for sure with increase in readership. It’s a big move from the brand and will be interesting to see its growth in the upcoming months.