Dangal on Zee TV is the highest-rated World Television Premiere across GECs of the Year
After breaking all box office collections and emerging as the highest grossing Bollywood movie ever, 'Dangal' has set a new benchmark on Indian television to become the highest rated world television premiere across GECs. Zee TV premiered the blockbuster featuring Aamir Khan, Sakshi Tanwar, Fatima Shaikh, Aparshakti Khurana, Zaira Wasim, Suhani Bhattnagara and Sanya Malhotra on 21st May at 12 Noon. Dangal, having garnered 16264 Imressions'000, is the highest rated film across Hindi Channels in the year April 2016 - May'17.
To ensure that a film that changed the game by questioning age-old Indian middle-class stereotypes, unshackling self-laid restrictions reaches the largest denominator of audiences, Zee TV pulled out all the stops, pushed the envelope and promoted its premiere like never before. An aggressive outdoor campaign at impact locations in Mumbai, Delhi and Gujarat depicted the most iconic moments of the movie. Viewers also got a traditional flavour of the Akhada at Mumbai bus stops. Not only this! Dangaal melas at leading malls of Delhi and Mumbai garnered lot of eye balls and experienced LIVE Dangal match with real-time wrestlers exciting Photo-ops with super-sized medals; a wall of fame with Dangal messages and much more. In collaboration with the Guinness World Record-holding sand artist Padmashree Sudarshan Patnaik, Zee TV created an exclusive sand-art that brought alive the film's iconic poster on the sands of the Versova beach. Zee TV also offered a once-in-a-lifetime opportunity to audiences to meet and interact with the entire cast of the show on a chat show called Dangal Dangal Baat Chali Hai which aired right after the film's premiere at 4 PM.