DDB Mudra West picks Sharat Kuttikat as Creative Director

Sharat Kuttikat joins DDB Mudra West as Creative Director and will be based out of Ahmedabad. Jayesh Vaghela, who has been with the agency for a number of years, will partner Sharat and will oversee the creative side of the agency’s client roster including Arvind, Zydus Wellness, Symphony, Nirlife and Rotomac among others. Both Sharat and Jayesh will work under the guidance of Sonal Dabral, Chairman & CCO, DDB Mudra Group.

Sharat joins DDB Mudra West from Stark Communications, Bangalore. In the 12 years that Sharat has spent in the creative field, he’s worked on some well-known brands such as Vodafone, SAP, Karnataka Tourism, Bengaluru International Airport, Lee Jeans, Basics Life, Wipro Technologies, The Federal Bank, Malayala Manorama Classifieds, Rohan Builders among others. He has worked with top agencies in the country including Ogilvy and Happy Creative Services, in Bangalore and Frank Simoes in Delhi. This will also be his second stint with DDB Mudra, as he has spent a year with Mudra Communications, Kochi in 2002-03.

Sonal Dabral, Chairman & CCO, DDB Mudra Group, said, “Our Ahmedabad office is a very important part of the DDB Mudra Group and it needed a team not only rooted and conversant in traditional thinking but also fully adept at new media and new age creativity. Sharat and Jayesh are just that team. I'm very excited to have Sharat on board and am sure along with Jayesh he will take DDB Mudra Ahmedabad to new heights.”

On joining DDB Mudra West, Sharat said, “Honestly, joining DDB Mudra West was an easy decision. A great opportunity to work on prestigious brands, an enviable mix of categories, and not to mention, the people you get to work with. Also, to be operating from an office where it all began for Mudra is special. The ambition is to partner with brands and drive them to greater glory, while staying true to the amazing culture DDB Mudra has. I cannot be more excited.”