Deepika Padukone taps into Pathaan power for own brand 82°E

Deepika Padukone’s skincare brand 82°E (eighty-two east) has released a first-of-its-kind video featuring her and actor Shah Rukh Khan. After captivating fans across the world with their latest release, ‘Pathaan’, currently the highest grossing Hindi movie worldwide, Deepika and Shah Rukh now come together for the video, where both are seen practicing the Cleanse-Hydrate-Protect (CHP) skincare routine using products from 82°E. The video reveals the friendly behind-the-scenes chemistry that the stars share with each other as Deepika takes Shah Rukh through the steps of her personal skincare routine.

They also introduce the brand’s latest skincare drop, Gotu Kola Dew, a revitalising toner serum with Gotu Kola and Niacinamide. This playful yet educational video featuring the two Indian superstars intends to highlight the importance of a regular and effective CHP skincare routine.

In the video, Deepika shares the steps of the CHP routine with Shah Rukh using 82°E’s products, while also revealing some of her favourite skincare tips and tricks with him.

They begin with Lotus Splash cleanser to Cleanse, followed by Gotu Kola Dew toner serum and Ashwagandha Bounce moisturiser to Hydrate. They conclude the routine with Patchouli Glow sunscreen drops with SPF 40 PA+++ to Protect, emphasising on the importance of daily sun protection.

“It is no secret that I started my career with Shah Rukh and that we have now done 4 movies together. But getting ready together and going through our skincare routine together was a whole other level of fun! Through this video we hope to inspire our fans and well-wishers to adopt the (C)Cleanse, (H)Hydrate and (P)Protect Skincare Routine and prioritise taking as much care of their skin as we have,” said Deepika Padukone.

Meanwhile, 82°E will be launching more products under the skincare category and has ambitions to expand into other categories that support a modern, holistic approach to self-care.