Dentsu bags the creative mandate for MRF

Dentsu Communications has won a part of the creative mandate of MRF. The account win was the outcome of a robust multi agency pitch process. Ashwin Parthiban, Executive Creative Director, Dentsu Communications and Suresh Mohankumar, National Business Head will lead the business.

Dentsu Communications’ mandate is to create newer aspects of the brand for consumers to see it in a new light altogether. Dentsu Communications – a Dentsu India Group company was chosen as a partner by the leading tyre manufacturer on the basis of the group’s exceptional understanding of the automotive segment.

On winning the prestigious account Rohit Ohri, Executive Chairman, Dentsu India Group said, “We’re delighted with this opportunity to partner MRF in India. It’s not just a dream come true for us, but also an opportunity to rapidly scale up our operation in Chennai. Dentsu Communications and Dentsu Media will be working together to provide integrated communication 

Commenting on bringing onboard Dentsu Communications as a creative partner, Koshy Varghese, Executive Vice President – Marketing, MRF said, “At MRF we are looking at further consolidating our leadership position. We have plans to unveil new aspects of our brand to consumers. In this context we needed a partner who has an understanding of the automotive segment, and is in a position to work closely with us to fulfill our objectives. Currently Dentsu Communications meet this requirement of ours.”