Brand Ambassador Tendulkar, creates LED Cricket series TV for Toshiba

In a nation where Cricket is no less than a religion, Toshiba India has introduced the World’s First Cricket Mode LED TV series. The new Cricket Mode technology, co-created with the legendary cricketer and Toshiba’s brand Ambassador – Sachin Tendulkar, lets you ENJOY EVERY BIT in great detail. The richer colours, sharper details and crisper images delivered by Cricket Mode enhances the green of cricket field, the cracks on the cricket pitch & the fast moving cricket ball.

The Cricket Mode technology, introduced in the three new series – P2305, L2300 and the flagship L3300 series, elevate your sensory & viewing pleasure with the unmatched picture quality that produces life like sharp images with reduced motion blur and a powerful yet distortion free stadium like sound. Encased in a new corporate design identity featuring slimmer design with narrower bezel, the Cricket Series adorns legendary cricketer Sachin Tendulkar’s personalised signature on the bezel or the sound bar[2], that accentuates your stylish living space.

According to Mr. Sanjay Warke, Country Head, Toshiba India – DS Division, “Toshiba has a rich heritage of continuously bringing meaningful technology innovations that set new industry benchmarks. Imbibed in our DNA, our continued endeavour can be attributed to our passion to enhance our consumers’ lifestyle. It’s the same passion that Indian consumers exhibit in everything that they do, that resonates with our own brand philosophy. Taking our ‘meaningful innovations’ legacy forward, and celebrating our 1 million TV customers in India, we dedicate the World’s First Cricket Series TV to the millions of fans of cricket in India. Co-created with the one who knows the game best, I am delighted that Sachin Tendulkar agreed to be a part of this new Cricket Series, especially designed for India market.”

According to Mr. Sachin Tendulkar, legendary cricketer and Co-creator, Toshiba Cricket Mode technology, “Toshiba is a global leader in innovation and a pioneer in turning dreams into reality with their technologically advanced products. I am excited to see Toshiba bring in their expertise in creating a game changing product for the people of India. I am really delighted to join hands with them and be a part of this new innovation that offers a stadium like viewing experience to the game which is so momentous to the people of India.”

Speaking on this momentous occasion, Mr. Amitabh Tiwari, Vice President – Sales and Marketing for Consumer Products, Toshiba India – DS Division, stated, “Lifelike picture quality, distortion free high decibel sound, outstanding value and  striking designs that match your lifestyle add up to a TV viewing experience which is second to none.  We are continuing to push the envelope on innovation to give our customers richer colours, sharper details and crisper images coupled with a powerful sound. Our new range Toshiba LED TV Cricket Series is a testimony to our strong heritage of meaningful innovation. Co-created with Sachin Tendulkar, the Cricket Series is an engineering achievement which will help us consolidate our market share in the LED TV segment in India. With this new launch, we aim to garner over 10% market share in FY13.”

CRICKET MODE - Fast motions, wide angle shots and panning scenes are common in cricket videos, causing loss of depths and details. Toshiba cricket mode detects the motion and brightness to enhance the contour of objects, enhancing the details and sharpness of the objects. The cricket ball and the details of the cricket pitch are more distinct & stand-out than the background. Grass field is reproduced in its natural texture. In addition, Cricket Mode reduces the MPEG noise, reproducing smooth and sharp moving images.

The new Cricket Series adorn a skilfully created, beautiful design that stylishly complements the quality of the images and sounds. The “U- shape” motif incorporated in the new series, is not only functional, but also, accentuates your living space.

The new Cricket Series has an Active Motion Rate image-processing technology that reduces motion blur and keeps up with fast-moving sports and action sequences. AMR image-processing technology enhances the TV panel refresh rate, video processing speed, and ups the backlight in Toshiba LED TV Cricket Series, to offer an unparalleled detailing to the cricket ground, the pitch and the cricket ball. The Audio Distortion Control (ADC) & Spectrum Analyser create and refine frequency to create a sound which is not only stadium like, but clear and distortion free as well. ADC minimises sound distortion during high volume by suppressing the distortion of individual frequencies without lowering the overall sound pressure. Therefore, the audio quality can be optimised. With Spectrum Analyser, you can also see how the audio is reproduced in different frequencies and amplitude level. The graphic display gives you additional sense to visualise your audio experience.