dentsu X India features among global peers on growth trajectory: RECMA

RECMA, the independent research firm that evaluates media agencies, has recognised dentsu X, the media agency from the house of dentsu India, as the Indian agency with the highest quali-points growth over three years.

The report, RECMA Debrief no. 37, evaluates the media agencies from 47 countries across 19 criteria. For the record, out of the total number of 700 agencies, 27 have shown spectacular growth over three years with at least 10 qualitative points.

Divya Karani, Chief Executive Officer, dentsu Media South Asia said, “Dentsu has embraced the future by providing integrated idea-led, data-driven, tech-enabled solutions that offer our clients a competitive advantage in an ever-changing environment. Our body of work, our client partnerships is the bedrock for our trajectory and validates that we are on the right path.”

Speaking on the achievement, Roopam Garg, CEO, dentsu X India added, “This is a huge affirmation of our 'Experience beyond Exposure' offer powered by data and analytics. This drives outcomes for brands v/s only output or media efficiencies. The fact that a growing number of marketers see the value dentsu X provides in this rapidly changing and challenging business, is a tremendous endorsement of our design.”