Dettol, Amazon, MP Tourism top most watched ads on Youtube in Q3

Google has revealed the India YouTube Ads Leaderboard, a coveted listing of the ads that India chose to watch during July, August and September 2016. Combined, the top ten ads made for an astounding 2.8 lakh hours of watchtime, with nearly 72% ads getting viewed on mobile devices.

Two major trends stood out in this quarter’s list of leading ads. First, emotionally engaging ad content came out as a winning ingredient for Indian viewers, and based on the average watchtime per ad, it is clear that people are happy to invest their time on advertising that they can easily relate and connect with. In fact, seven out of top 10 ads including Bajaj, Amazon, Micromax, Pepsi, Idea and Airtel have taken this approach, which helped them engage with audiences better. Second, a closer look at the leading ads last quarter reveals that brands are increasingly telling stories from kid’s perspective - Dettol, Madhya Pradesh Tourism and Kinder Joy’s ads have all done this, and hit the mark with their audiences.

 Here is the list in full:

#1 SheronKePanje #MaaKaDhula Dettol 

https://www.youtube.com/watch?v=G4vkmpgKKyI

#2 “#MomBeAGirlAgain” Amazon India 

 https://www.youtube.com/watch?v=jc8THoacaC4

#3 “#MPMeinDilHuaBachaSa” Madhya Pradesh Tourism 

https://www.youtube.com/watch?v=wFbUw2Ge-f4

#4 “Bajaj V - The Invincible” Bajaj Auto  

https://www.youtube.com/watch?v=RM2GptRpNdI

#5 “#BiggestSmallChange” Idea 

https://www.youtube.com/watch?v=Jw-OZ90-36o

#6 “Kinder Joy New Imagination” Kinder Joy  

https://www.youtube.com/watch?v=1h_v8b3GD0k

#7 “Kapil Sharma ne Dikhaya #AngrezipantiKoAngootha” Micromax 

https://www.youtube.com/watch?v=2Nvcnv1jvJI

#8 "Pepsi Mood Vending Machine - A good exam ends with #PepsiMoji” Pepsi 

https://www.youtube.com/watch?v=nd01Kw1JC_c

#9 “#AirtelOpenNetwork” Airtel India 

https://www.youtube.com/watch?v=wJukf4ifuKs

#10 “#Fashion Kar le, Style Bana le with Myntra" Myntra 

  https://www.youtube.com/watch?v=te80mvrfXxk