Diataal launches latest campaign #DilChaaheSirfDiataalD

Diataal D, an emerging multi-vitamin brand has roped in Malaika Arora in its latest campaign #DilChaheSirfDiataalD. Diataal D is a highly efficacious and differentiated multivitamin with aided Vitamin D. 

 #DilChaheSirfDiataalD campaign leverages tongue in cheek humour to drive home the message about importance of vitamin D for well-being and healthy heart. Through this campaign, Malaika urges consumers to switch to Diataal D, a highly efficacious multivitamin with added vitamin D. Malaika will be seen endorsing Diataal range of nutritional supplements and the collaboration is expected to strengthen Diataal’s presence among health conscious consumers across India

Diataal D is marketed by USV Consumer that also markets Sebamed range of personal care and baby care products in India. Diataal ranges of products are part of its newly launched food & nutrition division. 

Commenting on the association, Shashi Ranjan, President, USV Consumer (Sebamed) shares: “We are committed towards bringing positive changes in the lives of consumers by offering science backed highly efficacious beauty and wellness products. Food & Nutrition is the latest addition to our consumer business portfolio with a mission to transform the wellbeing of our consumers. We are thrilled to have a wellness enthusiast like Malaika Arora on board as the brand ambassador for the Diataal range of supplements and I am sure this will bolster our presence amongst millennials.

Speaking on her association Malaika says: I strongly believe that a healthy physique and a strong heart reflect one's personality. The #DilChaheSirfDiataalD campaign emphasizes the significance of vitamin D in promoting a healthy heart and overall well-being, presented in an easily comprehensible manner. I prioritize my fitness and overall health by incorporating Diataal D into my daily routine—a multivitamin enriched with vitamin D, safeguarding both my heart and immunity. I am excited to be part of this journey that empowers consumers to make informed choices. Make a meaningful difference in your life by switching to Diataal D

 Marketing Head for Nutrition, Shardul Bist shares “#DilChaheSirfDiataalD campaign starts with a backdrop of a reality show and it leverages tongue in cheek humour to highlight the importance of Vitamin D for wellbeing and healthy heart. We are ecstatic to have an actor and an inspirational wellness enthusiast like Malaika Arora on board. I am confident that this will resonate well with our audience and will persuade them to switch to Diataal D, a multivitamin with added vitamin D, for their overall health and well being