Sony TV Partners with Yas Island for Jhalak Dikhhla Jaa Show

Sony Entertainment Television has collaborated with Yas Island Abu Dhabi, for its celebrity dance reality show, Jhalak Dikhhla Jaa, marking a groundbreaking integration that opens up a myriad of possibilities for both brands to engage with audiences in innovative ways. As the partnership between Sony Entertainment Television and Yas Island unfolds, audiences can look forward to an array of exciting collaborations and immersive experiences in the show, that promise to redefine the fabric of branded content.

The first leg of this integration saw the Judges - Farah Khan and Malaika Arora, along with hosts, Rithvik Dhanjani and Gauahar Khan visit this breath-taking location and create compelling capsules that bring alive some of the most sought-after experiences that Yas Island has to offer. The second leg includes a winner gratification for the celebrity and the choreographer with one other loved one for an all-expenses paid trip that allows them to experience the thrills and adventures of Yas Island.

This partnership underscores Sony Entertainment Television’s commitment to pushing the boundaries of traditional entertainment formats and embracing new avenues for storytelling and audience engagement. By harnessing the unique offerings of Yas Island, the channel has the potential to captivate audiences across demographics and geographies and together, these two powerhouses are poised to shape the future of entertainment, setting new standards of excellence and innovation along the way.

Sandeep Mehrotra, Head—Ad Sales, Network Channels, at Sony Pictures Networks India (SPNI)
We’re very excited about this partnership with Yas Island Abu Dhabi, renowned for its world-class attractions and innovative entertainment offerings, which serves as the perfect partner for our celebrity dance reality show, Jhalak Dikhhla Jaa on Sony Entertainment Television. This collaboration represents a first-of-its-kind endeavour, bridging the realms of television and experiential entertainment together in an unprecedented manner. The two fold integration sees the Judges and hosts of the show leveraging Yas Island’s iconic venues and attractions in compelling capsules that were showcased in the episode and the second leg of this association is gratifying our winners with a grand trip to this family-friendly entertainment hub like none other. With this initiative, we’ve attempted to create an immersive experience that resonates with audiences, while serving the business objectives of our partners as well.

Liam Findlay, Chief Executive Officer, Miral Destinations
Today, Yas Island Abu Dhabi stands out as one of the most sought-after short haul leisure destinations from India, and we are appreciative of the incredible support from Indian travellers. Our collaboration with Sony Entertainment Television, especially through the highly successful Jhalak Dikhhla Jaa, has been truly memorable. This partnership reflects our commitment to creating impactful experiences for our visitors. Looking ahead, we eagerly anticipate forging similar high-calibre partnerships, not only in India but globally, to deliver unparalleled experiences."

Farah Khan – Judge, Jhalak Dikhhla Jaa
Yas Island Abu Dhabi is the epitome of leisure, entertainment, adventure, and non-stop fun. During our visit we had the best time exploring award-winning theme parks and iconic attractions and creating memories that will last a lifetime. As we gear up for the grand finale of Jhalak Dikhhla Jaa, I am glad that the winners will get the chance to experience Yas Island Abu Dhabi, one of the leading leisure and entertainment destination in the world. It's a reward that celebrates the hard work, passion, and dedication of our celebrity contestant and choreographer.

As Jhalak Dikhhla Jaa heads to its final stage, the excitement is palpable, and the stakes are higher than ever before. The grand finale promises to be an unforgettable event, with top-notch performances in this nail-biting competition.