Discovery Channel announced the launch of Telugu language feeds
The launch of the Telugu feed co-incides with the celebration of Discovery Channel's 15 years in India. Launched on October 1, the additional language choice is now available every day from 6 pm till midnight and will soon be transformed into a 24-hour parallel feed. All programmes and their airing schedule remain the same as the English, Hindi and Tamil feeds.
Announcing the development, Rahul Johri, senior vice president & general manager, India, Discovery Networks Asia Pacific, said, "Discovery Channel has always been committed towards satisfying viewers' curiosity through its magnetic and entertaining programmes and in a way that most appeals to its viewers. A significant step in this direction has been the introduction of regional language feeds, first Hindi followed by Tamil and now Telugu. A part of channel's localisation strategy, introduction of these regional language feeds help to increase channel's connection with its viewers, who can now watch their favourite shows in the language they most prefer and understand.
Johri, further added, "This strategy is backed by comprehensive research and supported by an efficient dubbing process and a strong distribution infrastructure to ensure that Discovery Channel who were the pioneers in introducing regional language service in India continues to retain its leadership position."
Discovery Channel has grown exponentially in India and is widely respected and watched for its high-quality, credible and entertaining content. Catching the imagination of the changing and young population, the channel presents distinct, highest-quality programmes in a variety of genres including: nature, wildlife, science, engineering, technology, history, exploration and survival.
One of the most widely-distributed television brands, Discovery Channel reaches over 53 million subscribers, distributed to 604 districts, 1500 towns and 200,000 villages. Discovery Channel launched 24-hour parallel Hindi feed in 1998. The strategy was an instant success and resulted in a huge surge in the channel's viewership. Continuing with the promise to reach viewers across India the channel launched 24-hour Tamil feed from January 1 this year. Post Tamil-dub, Discovery Channel moved up 27 positions and currently ranks at 18th in Tamil Nadu. The channel's share has also increased eight times post Tamil and it has witnessed a surge in time spent by three times. After gaining a firm hold in Tamil Nadu, Discovery Channel now spreads its reach in Andhra Pradesh with the launch of Telugu feed.
Some of the most popular programmes on Discovery Channel are: MAN VS. WILD, I SHOULDN'T BE ALIVE, LIFE, ATLAS 4D, DESTROYED IN SECONDS, TIME WARP, BUILD IT BIGGER AND DISCOVER INDIA. It's new line up of shows include WORST CASE SCENARIO, I'M ALIVE, MEGA BUILDERS, SURVIVING DISASTER and SPEED OF LIFE.