Disney cars 3 with highest number of brand associations in India
Everyone’s favourite race car champion Lightening McQueen is going to face the toughest challenge of his athletic career yet in Disney Pixar’s Cars 3. Before one can catch Lightening McQueen and his friends and his challengers in a theatre nearby, consumers can experience the magic of the story with products across categories. For the 3rd installation of Cars, Disney India’s Consumer Products business has collaborated with 40 brands across categories to bring alive the world of Cars. This will be the highest number of brand associations for any animation movie in India, followed by Disney Pixar’s finding Dory at 16 brands. In the live action genre, we are still in the lead with 70 brand associations for Marvel’s Captain America: Civil War.
Commenting on the same Sanjeet Mehta, Executive Director and Head, Consumer Products, Disney India said that, “At Disney, we are always looking at offering products that fans can enjoy 365 days a year. We are thrilled to be working with as many as 40 brands for our upcoming movie Disney Pixar’s Cars 3, each of our licensee helps us to offer a piece of the Disney Pixar Cars universe that fans can take back home. Our long term relationships with our licensees are catalysed by tent pole movies like these."
Speaking about the association, Ishmeet Singh, Country Manager – India, Mattel said that, “We are very excited to associate with Disney Pixar’s Cars franchise for their latest movie release and we will be launching a series of cars and play sets inspired by the characters and plot of the movie. We have seen a direct correlation between entertainment content and the excitement for these toys from kids. As the distribution for international movies in India increases, we’re witnessing toys from action figures, cars, princesses and dolls dominate the retail shelf space. Undoubtedly, kids are immensely excited with products that bring alive their favourite on-screen content. Cars 3 has been highly anticipated and we’re confident that our merchandise will perform exceptionally well amongst kids.”
Saurabh Srivastava, Director Category Management, Amazon India said that“We are thrilled to be the partner of choice for the most iconic kids brand Disney for their CARS 3 merchandise. Amazon.in has created an exclusive CARS merchandise store which includes toys, kids fashion, home furniture & furnishings, stationery and kid’s accessories. Customers can choose from over 300 products, the widest selection of Cars merchandise available on a single platform. Toys and kids fashion on Amazon.in have always been one of the most sought after categories and we shall continue to explore many more such synergetic partnerships to offer our customers the best of selection on Amazon.in”
Manu Sharma, Business Manager, Hamley’s said that“Our previous collaborations with Disney India for movie inspired merchandise timed with theatrical releases have always been a huge success and we intend to continue the momentum this season. Cars 3 are one of the biggest releases this year in the kid’s genre and we have prepped our stores with a beautifully curated line of toys for young fans and all movie buffs. From Collectibles to Track sets, Radio Controlled Toys to Talking cars, Lego Sets and Back to school merchandise, we have a range of products which will appeal to all age groups. Additionally, we have also highlighted the limited edition products in some of our retail spaces in key stores to celebrate the movie launch.”
BRAND ASSOCIATION DETAILS:
MATTEL - Product details: The 1:55 scale die-cast vehicles inspired by the Cars 3 movie feature authentic styling, big personality details and wheels that roll, making them the perfect size for push around and storytelling play. In all there are more than 45 different character die-cast cars. The story sets and track sets allow you to connect tracks and relive memorable scenes from the movie with your favourite Cars 3 characters. The tracks can be connected with other track sets and story sets. The Crazy 8 Racer cars are inspired by the movie, brings your favourite scenes and characters to life. Rev up the 1:55th scale vehicles against surface and when released watch them race, rumble and crash. It includes iconic Cars 3 die-cast characters.
DURACELL: Duracell comes together with Cars 3 to reinforce their key messaging of performance that lasts 10 times longer. Duracell has a powerful play in high drain battery-operated toys. The Disney Pixar Cars3 association gives Duracell an opportunity to create relevance among families with kids in a distinct and interesting way. The association includes promotion on-pack with a special call-out to a contest where 500 winners stand a chance to win an RC Lightning McQueen car. This association is being further amplified with a co-branded TVC, digital/social media campaign, on-ground activations and in-store promotions.
AMAZON.IN: Amazon.in will be launching an exclusive Cars merchandise store. This store will include products across multiple categories – Toys, Kids fashion, Home furniture and furnishings, Publishing, Back to School, Stationery and Kids Accessories. This will be the widest selection of Cars products at one single touch point across retail (online + Offline) with over 300 products available for selection.
The magic will continue on Disney XD with the airing of Cars. We will also run a special Disney Magic Mix, around the franchise on Disney Channel for a month, starting 10th June.
Disney Pixar’s Cars 3 has released today in English, Hindi, Tamil and Telugu.
The upcoming releases from Disney India’s Studios business will include Marvel’s Thor: Ragnarok and Star Wars the Last Jedi.
Category and the Brand details:
- Apparel: Myntra, Max, Pantaloons, Bioworld and more
- Accessories: Crocs, Bata, Titan, E-Gamme and more
- Publishing: Parragon India
- Stationery: HM International, SKI and more
- Toys: Mattel, Lego, Funskool, My Baby Excel, Hero and more
- Home: Servewell, Ddecor, Welspun, Setner
- Retail & E-commerce: Amazon.in, Hamleys, Landmark, Crossword and more
- Media promotion: Duracell, PayTM