Disney+ Hotstar's Saibal Biswas joins Hopscotch as VP - marketing

Kids fashion brand Hopscotch has announced the appointment of Saibal Biswas as vice president of marketing. In his new role, Biswas will lead Hopscotch's consumer, communications brand and traffic functions to expand brand awareness . 

His role involves enabling Hopscotch to continue reaching more comsumers. Before joining Hopscoth Biswas served as the vice president marketing at Disney + Hotstar International  ( The Walt  Disney company ),where he led the acquisition, engagement retention and growth. Biswas has two decades of experience in consumer marketing, digital and business leadership. Also he has previously worked at Amazon, Philips, Cavinkare and Godrej consumer. 

Biswas said: "Hopscotch has transformed kids' fashion in India by making trendy fashion accessible to parents across the country at affordable price points. The brand commands significant reach and customer loyalty. I am super excited to leverage and further build on this to create the most iconic kids fashion brand".

Rahul Anand, founder and chief executive officer, Hopscotch, said: "we are excited to have Saibal on board. As a strong consumer - driven thinkers, his skill sets will further strengthen Hopscotch leadership. We are confident that Saibal will accelerate our progress towards creating India's most loved kids fashion brand".

Biswas said: "Hopscotch has transformed kids' fashion in India by making trendy fashion accessible to parents across the country at affordable price points. The brand commands significant reach and customer loyalty. I am super excited to leverage and further build on this to create the most iconic kids fashion brand".