Disney+ Hotstar shines in week 38: COTT's report

Chrome OTT (COTT) has revealed that Disney+ Hotstar has taken the lead as India's premier OTT platform for week 38. The findings, based on viewership data and engagement metrics, showcase Disney+ Hotstar's outstanding performance during this period. According to the COTT report, Disney+ Hotstar secured its position as the top OTT platform in India during Week 38, surpassing its competitors with remarkable results. The report indicates that Disney+ Hotstar achieved a remarkable reach of 9.99%, equivalent to an astounding 50.35 million unique viewers. The report further highlights that the Asia Cup 2023, exclusively available on Disney+ Hotstar, took the lead as the top show during week 38. This cricket tournament captivated audiences across the nation, achieving a reach of 5.47%, which translates into an impressive 27.58 million unique viewers. Not only did the Asia Cup 2023 claim the top spot for overall viewership, but it also stood out as the most-binged title during this week.

As the report reveals, Asia Cup 2023 on Disney+ Hotstar was not only the top show but also the most-binged show, with a reach of 2.74%. This translates into an impressive 13.79 million unique viewers who couldn't resist indulging in the gripping cricket action and exciting moments brought to them exclusively by Disney+ Hotstar. These results demonstrate Disney+ Hotstar's unparalleled ability to captivate and engage a vast audience, solidifying its status as India's preferred OTT platform. Chrome OTT (COTT) continues to provide valuable insights into the dynamic landscape of OTT platforms in India. The Week 38 report exemplifies the platform's commitment to offering in-depth, data-driven analysis to assist industry professionals, advertisers, and content creators in making informed decisions.