Disney launches ‘May Your Wishes Come True’ campaign

Disney has launched a holiday campaign called 'May Your Wishes Come True', which focuses on the power of wishes for its centenary anniversary. The campaign includes the first live-action festive ad, titled 'A Wish For The Holidays', which takes inspiration from the soon-to-be-released Walt Disney Animation Studios' movie Wish and will launch in more than 50 countries.
The ad is directed by Grammy Award-winning Nigerian / British director Meji Alabi and was shot entirely in Cape Town, South Africa, and features scenes representing six geographical locations and languages.

It tells the stories of families and friends worldwide who are united by a universal wish to be together with their loved ones during the holidays, recognising a range of festive traditions.

The ad includes the globally recognisable song A Dream Is a Wish Your Heart Makes from Cinderella, rearranged to enable multiple performers to come together with one united voice. English-language voice of Asha and Academy Award-winning actress and singer Ariana DeBose delivers the opening line in the English version, and voice actresses in markets around the world sing it in other languages.

The ad has been globally produced by Ridley Scott Associates across the United States, the United Kingdom and South Africa and developed in collaboration with the Disney Parks, Experiences and Products internal advertising agency Yellow Shoes.

Joss Hastings, VP of Global Marketing at Disney consumer products, games and publishing, says: "Holiday traditions may look different around the world; however and wherever you're celebrating, we all share the wish to be with the ones we love during this special time of year."

Inspired by Walt Disney Animation Studios' new movie Wish, the advertisement brings voices from around the world together as a global choir for a powerful rendition of the iconic A Dream Is a Wish Your Heart Makes. We hope fans enjoy the new twist on a Disney classic as we celebrate 100 years of storytelling and the integral role that music has played," adds Hastings.
According to Disney, the global premiere of the advert comes hot on the heels of the recent unveiling of a co-branded celebratory aircraft livery in collaboration with LIFT airlines to kick off 'May Your Wishes Come True'.