ECCO celebrates Modern Family with their new campaign

As the global footwear and lifestyle brand ECCO celebrates its 60th anniversary, it looks to the future, entering a new era with a new creative vision.

People are central to how and why ECCO works. And so, now we enter the era of the Modern Family. Founded by a husband-and-wife team 60 years ago, today ECCO is still owned and run by the same family who also design and make shoes for everyone in the family – whatever yours looks like – and their busy, messy, perfectly imperfect lives.

The new campaign celebrates the notion of Modern Family, recognising how the concept of the family has evolved in the past 60 years. Starring in the first ECCO campaign of the new era, “What Makes A Family”, are three families captured by the photographer Sean Thomas; Pro-rider and stuntman Travis Pastrana and his wife, the pro-skateboarder Lyn-Z Pastrana with their daughters; Japanese model and actor Kiko Mizuhara, with her sister Ashley Yuka; and English singer and producer PinkPantheress with her childhood best friend Bleona.