Disney Star breaks IPL TV viewership records with unprecedented reach

Disney Star, the official TV broadcaster of the TATA IPL 2023, has hit an exceptional milestone by smashing viewership records yet again! The cumulative reach for live broadcast of the first 48 matches, till Week 5, has racked up a whopping 451 million* unique audiences, which is an unprecedented 21% increase from last year's full-season reach and a massive 33% hike from last year's 48 matches.
This edition of the IPL on television has broken all previous records, by achieving the highest-ever reach in HSM, North, and West in the history of the tournament. It has also garnered the highest-ever reach in Gujarat, Maharashtra, UP, Rajasthan, Madhya Pradesh, Bihar, Punjab, Haryana, Himachal Pradesh, Odisha, and Bangalore, and the second-highest ever reach in Delhi, Mumbai, and Karnataka.

The live broadcast of the first 48 matches of the tournament has also been devoured, clocking up an impressive 266 billion* minutes consumed, the second-highest ever in the tournament's history, excluding Covid years. Additionally, there has been a significant 29% growth** in TVR for the first 48 matches. These matches have also witnessed the highest-ever HD reach of 86 million*, which is a massive 3.4 times higher than last year.

Disney Star has been passionately committed to delivering the most captivating and thrilling viewing experience for the TATA IPL 2023 on television, which has been the driving force behind this historical achievement. The broadcaster has played a pivotal role in the tournament's success and is steadfastly dedicated to providing viewers with an even better experience in the coming weeks leading up to the grand final on May 28th.