Meta unveils new AI-powered tools for advertisers

Meta, the parent company of Facebook, has unveiled new AI-powered tools and features for advertisers and marketers.

The company has introduced a new testing playground, the AI Sandbox, that will test generative AI-powered ad tools like text variation, background generation, and image outcropping.

Meta is working with a small group of advertisers and plans to expand access gradually from July onwards. The company has also introduced new features in its Meta Advantage suite of ad automation tools, including switching manual campaigns to Advantage+ shopping in one click and using video creative in catalog ads. Additionally, the company is investing tens of billions of dollars annually in AI infrastructure and modeling to improve the performance and measurement of its ads system.

The AI Sandbox will act as Meta's testing playground for early versions of new tools and features, including generative AI-powered ad tools. The goal is to learn what works for advertisers and make these features easy to use in our Meta's tools. The company is building tools like text variation, background generation and image outcropping to do things like make an ad’s text more engaging or improve parts of its creative.

Currently, Meta is working with a small group of advertisers in order to quickly gather feedback that it can use to make these products even better. In July, Meta will begin gradually expanding access to more advertisers with plans to add some of these features into its products later this year.