Divya Bhaskar celebrates 10 years of Ahmedabad operations!

Divya Bhaskar, the Gujarati daily from the Dainik Bhaskar Group launched on 22nd June 2003, celebrates its 10th Anniversary. The successful launch of Ahmedabad- Becoming Number 1 on day 1- was captured as case study at IIM Ahmadabad, also highlighting, how, Gujarat readership got expanded by around 50%, following Divya Bhaskar launch.

Today Divya Bhaskar, Ahmedabad edition is the only Gujarati newspaper with more than 10 lakh readers in a city and has 29% more readers than the competition.

Divya Bhaskar has always kept the relevance and the needs of its reading community at the forefront and has consistently stayed ahead of their expectations thus strongly bonding with the readers.It has invested in State-of-the-art printing technology, the KBA printing press from Germany at its Ahmedabad plant is capable of printing 2,55,000 copies per hour with high quality colour images, enhancing the reading experience.

Divya Bhaskar toady with highest no. of printing centres at 9 at Ahmedabad, Vadodhara, Surat, Rajkot, Bhavnagar, Bhuj, Mehsana, Vapi and Junagarh has 37.64 Lakh readers having added 13 lakh readers in the last 10 years.

Divya Bhaskar, for its different innovative events, like, “junior editor”, “Brain Hunt”, has got itself listed in GUINNESS’s and LIMCA book of world records.

Celebrating 10 years of glory, Divya Bhaskar has organized a series of reader engagement events in Ahmedabad. The events in the first week will include a motivational talk by T T Rangarajan, a talk show on subject of Business interest by K V Kamath and a cookery show by Chef Sanjeev Kapoor, Financial talk show by Nirmal Jain( IIFL) and Nilesh Shah(Axis Capital), just to name a few.

Pradeep Dwivedi, Chief Sales and Marketing, Dainik Bhaskar group said “Divya Bhaskar is an integral part of media landscape in Gujarat. Its progressive approach and a contemporary outlook differentiate it from the rest. It has always invested in technology and infrastructure to create a ‘Brand DIVYA BHASKAR’ that at one end serves the readers and on the other acts as a perfect medium for the advertisers because of its content and fresh outlook.”

Commenting on the decade of success, Saras Sethi, COO Gujarat, Dainik Bhaskar group said “Divya Bhaskar’s success is a reflection of the immense love & support it has received from the readers in the last decade. Armed with the world’s best printing technology, finest editorial content and a strong set of journalistic values, the team at Divya Bhaskar has been focusing on making our reader’s morning highly stimulating and enjoyable.”