Dixon Baxi to handle On-Air packaging for MOVIES NOW

MOVIES NOW, the English Movie Channel from the Times Television Network has entrusted their On-Air packaging duties to Dixon Baxi. The specialist broadcast design consultancy, head quartered in London is known worldwide for its pathbreaking work. As a part of their association Dixon Baxi has designed the entire On-Air packaging for MOVIES NOW.

Ajay Trigunayat, Channel Head, MOVIES NOW said "We had very definitive objectives in mind for MOVIES NOW and we needed a partner to translate the superlative quality and design we had in mind to our on-air look. We are sure with their expertise in crafting innovative creative solutions, Dixon Baxi's work will help us grab phenomenal audience attention and set our brand apart from the competition."

Simon Dixon, Founder and Creative Director, Dixon Baxi said "We at Dixon Baxi are very excited to partner with MOVIES NOW. It is a unique opportunity to use our creative process and technical skills in one of the most exciting and vibrant markets globally.The MOVIES NOW team is at the forefront new technology in India and we've partnered with them to develop a powerful HD TV experience. Technically it has been a complex process to take the ideas from our screen to a new fully integrated HD broadcast system and the results are some of the best we've seen in any territory."