Dr. Oetker India appoints Gunjan Pandey as Marketing Head
Dr. Oetker India, a leading purveyor of western cuisine to India, has brought on board Gunjan Pandey as Vice President - Marketing. She will directly report to Oliver Mirza, Managing Director & CEO, Dr. Oetker India. The organisation’s consistent marketing efforts have seen an increase in Fun Foods’ brand presence across the country and the appointment marks Dr. Oetker’s commitment to further grow and develop the western food category.
Prior to joining Dr. Oetker India, Pandey has worked at various marketing positions in the FMCG sector. She has worked with notable brands like Nivea, Dabur and McCain. In her last role as GM - Marketing, McCain Foods, she successfully worked to build the brand and popularise the frozen potato snacks category in the country.
She will be based at the Delhi Head Office and takes charge from today.
Commenting on Pandey’s appointment, Oliver Mirza, Managing Director & CEO, Dr. Oetker India, said, “Gunjan is an important appointment for Dr. Oetker’s growth plans in the Indian market. Her addition is vital and will further the organisation’s efforts to be a marketing driven organisation. She brings with her rich experience in the FMGC sector, which will be helpful in the launch of Dr. Oetker’s international categories in the country. Gunjan’s marketing expertise in dealing with Retail and HoReCa space makes her an important addition to our team.”
Pandey’s know-how about the Indian market shall help in driving brand’s marketing strategy to further increase awareness around western food concepts in India. She will also be responsible for increasing brand’s consumer connect in key markets.