Dabur expands its dish-washing portfolio with the launch of ‘Odopic Crème’

India's leading consumer products maker Dabur India Limited today announced the expansion of its Odopic portfolio with the launch of ‘Odopic Crème’, a new innovative dish-washing product.
“We have expanded our Odopic portfolio with the launch of an innovative product ‘Odopic Crème’. It is one of a kind product in the World that has Big Lime and Charcoal to ensure that it guarantees a 50% less scrubbing Claim. It also contains Aloe Vera, which ensures that it is soft on hands. With a strong differentiated proposition, Odopic Crème is a concentrated cream based format that aims to get rid of even the toughest grease and leaves your utensils sparkling clean The new Odopic Crème is a convenient product that lasts longer, gives you a smooth dish-washing experience, saves your time and energy by providing less scrubbing and quick results.” Mr. Sanath Pulikkal, Marketing Head- Home Care, Dabur India Ltd, said.
Priced at Rs 209 for a 750 ml with charcoal pack, the new Odopic Crème has been launched on leading ecommerce platform Amazon India (Amazon.in). The product will be rolled out in other sales channels soon.
Announcing the launch, Smerth Khanna, Head- Ecommerce & Modern Trade, Dabur India Ltd said, “We are delighted to announce the launch of Odopic Crème in collaboration with Amazon. Our unique formula and attractive packaging will revolutionize dishwashing practices in Indian households. Placing the consumer at fore front, this new offering comes in an appealing tube-shaped packaging. Additionally, we are undergoing a comprehensive overhaul of our bars and powders, introducing a significantly enhanced version of Odopic for our cherished homes. Multiple variants in various pack sizes will be available on Amazon.in. We are confident that our innovative product will delight the customers and facilitate a sparkling clean kitchen with gleaming utensils”.
“We are delighted to launch ‘Odopic Crème’, an all-new dishwashing product from Dabur for our customers on Amazon.in. Dabur is a trusted name and a brand of choice when it comes to a healthy and natural range of products as well as daily essentials. With this partnership, we take a step further in our effort to offer our growing customer base across the country the best online shopping experience with the largest selection of products at unmatched quality, great value and convenience,” said Nishant Raman, Amazon India director – Core Consumables