Rutu Mody Kamdar announces association with Prof. Anand Narasimha

An academician & founder of Jigsaw Brand Consultants, Rutu Mody Kamdar proudly announces the association with Prof. Anand Narasimha - a renowned Brand Marketing expert, advisor to leading brands and marketing columnist. Through this collaboration, Rutu aims to bring the best of academia and business minds to add value to client partners at Jigsaw.

A leading strategic brand consultancy Jigsaw focuses on consumer research, strategic brand and marketing planning, and design communication. Rutu, herself has a PhD in Branding & Consumer Behaviour and comes with many years of experience. This collaboration with Prof. Narasimha who has more than three decades of leadership experience in Brand Marketing, Advertising, Consulting, and Academics, will be a great value add for Jigsaw. Moreover, this momentous coming together of two distinguished maestros in the field of Consumer Behaviour & Research proves to be a huge moment for brands benefitting from the association.

Prof. Narasimha has worked on brands for top corporations such as P&G, Nestle, ITC, Dabur, Britannia, Samsung, HSBC and Hyundai. He has also won numerous Marketing Effectiveness awards, including '2 Cannes' and '3 EFFIES'. An alumnus of BITS-Pilani and IIM-Calcutta, Prof. Narasimha teaches at leading B-Schools such as IIM-Bangalore, IIM-Indore, and JAGSoM.

The collaboration will involve leveraging Prof. Narasimha’s industry and academic knowledge and experience, co-authoring articles, creating industry-relevant frameworks and models, and using his deep expertise across projects and challenges brands and businesses face today. Moreover, he will also be working closely with the team as a subject matter expert, to add the right value on projects and assignments in the space of marketing effectiveness, brand strategy and brand identity creation.

Rutu Mody-Kamdar, Founder of Jigsaw Brand Consultants  says, “Jigsaw is excited to have Professor Anand Narasimha on board our Academic Advisory Panel and looks forward to a successful partnership. He brings decades of valuable insights and unmatched experience.”