Tata Sampann Yumside Launches New Campaign: Embrace Life's Yum-side

Tata Consumer Products, one of India's leading FMCG companies, is proud  to announce the launch a new campaign “Aap Prem se khaiye, Duniya rukegi” for Tata Sampann  Yumside’s range of ready-to-eat and ready-to-cook products. With 23 variants spread across two broad categories, Tata Sampann Yumside offers a convenient way to enjoy delicious meals at home. 

The Tata Sampann Yumside launch campaign "Aap Prem se khaiye, Duniya rukegi" is more than just  a celebration of the new range. It is an invitation to savour the joy of eating, and to embrace the  happiness that comes with every delicious meal. The campaign urges people to slow down, enjoy their  food, and appreciate the moments that matter; reminding them that the world can and will wait! The ad campaign delivers this message through a humorous plot delivered by memorable characters. The video campaign emphasizesthe convenience and great taste of its lead variant – Cheesy Pasta, making  it the perfect solution for those who want a quick and easy meal without sacrificing quality or taste. 

Commenting on the launch of the new campaign, Deepika Bhan, President - Packaged Foods, Tata  Consumer Products, said, "At Tata Consumer Products, we understand the needs of our consumers for  convenient meal options that do not compromise on taste or quality. With Tata Sampann Yumside, we  are proud to offer an innovative range of delicious and easy-to-prepare meals for those who seek  convenience. Our new campaign 'Aap Prem se khaiye, Duniya rukegi' encourages everyone to cherish the happiness that comes with every delicious meal and take a moment to enjoy their food, no matter  how busy, or in the case of the film adventurous their day may be- indicating that the world can wait! 

Tata Sampann Yumside represents a significant opportunity for Indian consumers who are seeking  convenient and tasty meal solutions. The Yumside range complements our core portfolio of offerings  in the foods category and opens up newer opportunities in thisfast-growing segment. We are confident  that the Tata Sampann brand will help amplify the differentiation and quality credentials of the  products. This will help us synergize the foods portfolio better and take the new TATA Sampann  Yumside range to the next level of growth, strengthening our presence in the RTE and RTC categories.“ 

Tata Sampann Yumside products includes 18 ready-to-eat variants and 5 ready-to-cook variants. The  hero product of Tata Sampann Yumside's ready-to-eat range is the Cheesy Pasta, a one of a kind pasta  that can be heated to eat in 60 seconds. Along with this delectable option, the range also includes 22 other variants, designed to make meal preparation a breeze for lunch, dinner and snacking. The Tata  Sampann Yumside offers delicious meal options spread across 4 broad sub-categories – international  cuisine, Indian cuisine, appetizers and ready to cook gravies 

Tata Sampann Yumside products are available starting at INR 99 to INR 199, the range is available  across ecommerce sites and in General and Modern trade outlets across the country making it easy  to enjoy delicious meals at any time of the day. 

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