Draftfcb+Ulka creates a new TVC for Wipro to launch Santoor PureGlo

Wipro Enterprises Ltd. re-launches Santoor Glycerine bathing bar as Santoor PureGlo bathing bar, with a new TVC created by Draftfcb+Ulka. In winter, skin usually becomes dry and lifeless. Santoor PureGlo helps moisturize skin with its natural ingredients – glycerin, honey, and almond oil, thus giving it a youthful glow.

A research revealed that women generally experience skin dryness and dullness during winters and glycerine is seen as a moisturizing agent that helps keep skin soft and supple. Glycerine being a key ingredient in Santoor PureGlo along with honey, and almond oil, was an excellent solution to this most common skin problem.

Santoor PureGlo comes in a new shape that is rounder and softer on the skin. Its re-launch was complete with packaging that is premium and contemporary.

The key issues that Draftfcb+Ulka team kept in mind while executing this TVC was that it had to drive the message that skin gets dry during winters and makes you look dull. New Santoor PureGlo (a special soap for winters) helps you keep your skin moisturized and gives a youthful glow even in winters.

Dwelling upon the thought process behind the creative, Dharmesh Shah - Creative Director, Draftfcb+Ulka, says “The creative idea is one of surprise. How an admirer is surprised by Santoor woman’s glowing skin even in winter, as winter tends to leave one’s skin dry and dull. Along with this the challenge was to embed it in the core of Santoor, which is the secret of younger looking skin”.

Media vehicles chosen:
TVC, Print and Outdoor

Agency: Draftfcb+Ulka (Bangalore)
National Creative Director: K.S. Chakravarthy
Creative Director: Dharmesh Shah
Creative Group Head: Nirmala Chenappa
Account Management: Jyothi Nambiar, Syed Imran, Dhanya Mohan
Agency Producers: Alpa Jobalia, Stanley Christian, Sukirth Rao
Production House: 7 Films
Director: Lloyd Baptista
Producer: Ruchi Mehta


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