DSP BlackRock Mutual Fund launches its investor education campaign

DSP BlackRock Investment Managers Pvt. Ltd, one of the premier asset management companies in India, today announced the launch of its new multi-platform investor education campaign ‘Aap thoda karoge, bahut aage badhoge’.

Conceptualized by ad agency Publicis Capital, the ad campaign aims at encouraging people to spend time to take informed investment decisions and empower themselves with the right knowledge or guidance to do so. The campaign uses humor to bring out how people typically behave and showcases their thought processes to cleverly bring out a simple insight. Practicality, a common-sense approach and the effort that one puts in even without thinking much to handle simple, everyday situations, if applied to learning about investing as well, can result in a truly prosperous life. This multi-platform ad campaign is part of a comprehensive and innovative investor education initiative comprising of a combination of traditional and modern media including outdoor, television, digital and social and will be released in a phased manner.

DSP BlackRock Mutual Fund will utilize the audio-visual ad format with a range of five films along with a still-advertisement format for outdoor and digital media to urge people to make a small start today, by learning about investing and mutual funds. The ad campaign directs the audience to visit the AMC’s new gamified investor education portal, dspblackrock.com/learn to start learning and also brings out the role of investment advisors.

DSP BlackRock Mutual Fund this week also launched its new investor education portal, dspblackrock.com/learn. This platform will use an innovative ‘gamified’ approach to enable investors to learn various aspects of personal finance in a way that is relevant and engaging, in a self-timed and self-guided manner. This responsive and device agnostic platform works across desktop, tablet and mobile devices seamlessly.

Ms. Aditi Kothari Desai, Head - Sales, E-Business and Marketing at DSP BlackRock Mutual Fund, said, “As a digital-focused asset management firm, DSP BlackRock is committed to helping the maximum number of Indians become smarter investors by helping them make better informed decisions about their money and investing. This is why we launched our new investor education portal recently and welcome the addition of this learning portal to our considerable portfolio of websites, including our new corporate website dspblackrock.com and the B2B and B2C transactional websites, dspblackrock.com/ifaxpress and dspblackrock.com/invest. Now, the first step even before the actual education process is to build awareness regarding the need to think about investing and subsequently devote appropriate time and attention to this activity. Our hard hitting advertisements across various topics will help our audience think about the need for investing and about mutual funds and hopefully inspire them to make a start today.”

Mr. Abhik Sanyal, Head - Consumer Marketing at DSP BlackRock, said, “Aap thoda karoge, bahut aage badhoge”, or #aagebadho, is based on the simple insight that we all have the drive and ambition to do something big, but it’s misdirected at times towards frivolous activities. When done right and channelized correctly, the same effort, the same small steps taken today can propel one towards incredible prosperity tomorrow. Our slice-of-life advertisements are only the first part of the puzzle though. While this campaign will help people identify the need to think about investing, our new investor education portal dspblackrock.com/learn will help the user continue the journey towards becoming smarter investors, so that when they speak with an investment advisor, they would already have some amount of knowledge.”

Agency Credits for the Investor Education Campaign

Advertising Agency: Publicis Capital

Creative Team: Dheeraj Renganath, Natwar Singh, Swasti Ray & Namrata Patnaik

Client Servicing: Hemant Misra, Suraj Pombra, Anish Raghu, Garima Mundra

Films Team: Jignesh Maru, Pooja Talwar

Production House: Native Films

Director (film): Jaydeep Sarkar

Producer: Prithvi Luthra, Surashmi Basu, Radhika Puri

Media Agency: Motivator (Television), Milestone Brandcom (Outdoor), VML (Digital)

Below are the TVC links for the ad- Campaign for your kind perusal-

Mobile/ Mutual Funds: https://youtu.be/9h4Nm68wHAc  

Holiday/ Retirement: https://youtu.be/OyA6zEBTqmY

Shoes/ Diversification: https://youtu.be/T6MxfRHh4AY

Dance/ SIP: https://youtu.be/0ANaFR1_fnU

Dating/ Financial Advisors: https://youtu.be/dV9zdzHNnbg