Dyson adds Mindshare to its £120m global media account!

Dyson, the British technology company best known for its cyclonic vacuum cleaners, has appointed Mindshare to its £120m global media account following a competitive pitch.

The appointment, which was driven by Dyson’s desire to consolidate into a single, global agency, sees media duties move from a range of agencies including PHD (UK) and UM (US) into Mindshare.

Nick Emery, Global CEO Mindshare, said: “Dyson is an ingenious technology company with huge ambitions. It’s a privilege to be selected to partner with them worldwide.”

Dyson, founded in 1993 by Sir James Dyson, sells its products in 67 markets and employs 4,400 people worldwide.