EatFit launches the third leg of its campaign 'Kuch Kar Dikhane Ki Bhook'

EatFit, one of India’s largest healthy food platforms housed under Curefoods, today launched the third leg of its campaign 'Kuch Kar Dikhane Ki Bhook'. The campaign is aired during the second edition of the ‘RuPay Prime Volleyball’ League, a Volleyball Men’s Club Championship that is being held in Bengaluru. EatFit is the official food partner of the tournament.

EatFit’s campaign series ‘#KuchKarDikhanekiBhook’ associates one’s hunger with the desire, passion, and ambition to do better while linking it back to the fact that 'if one eats good food, everything else falls in place', as the food we eat is our main fuel.

The first leg of the campaign was launched during the ICC Men’s international T20 World Cup in November 2022, a cricket tournament linked to the ambition that fuels the desire and hearts of many Indians. The creative campaign featured many loved Indian cricket players and was aired across multiple platforms, including television and OTT.

The second leg of the campaign was used on the Indian television show ‘Shark Tank’ where the brand equated 'hunger’, desire, and passion with 'entrepreneurship' and 'problem-solving'. The 'behind the scenes' segment of the show on SonyLiv is titled 'Kuch Kar Dikhane ki Bhook by EatFit'. 

This original campaign has been written and conceptualized by Reshma Thomas, an Indian creative artist. Piyush Mishra, a voice artist, is the voice of the campaign. Please find the link to the third leg of the campaign’s video here. 

EatFit is part of the Ankit Nagori-led Curefoods, a truly Indian homegrown brand that commenced operations in 2020. It is now the second-largest cloud kitchen player in India in terms of footprint with the largest manufacturing capability in the fresh food space. The brand is strongly entrenched in the Indian value system of nutrition and provides delicious, nutritious, and quality Indian food to its consumers.