EazyDiner rolls out their new "EatOut" festival campaign
EazyDiner, India’s leading restaurant reservation platform has rolled out its second campaign titled “Eat-Out” festival. The largest food-festival in the country will run from the 15th of July till 15th August and will be powered by an extensive campaign across Digital Media, Print Media, Radio, offline branding initiatives and influencer marketing. The campaign will be live across 12 cities in India. The campaign will encourage diners to dine across leading restaurant chains in India while restaurant chains are expected to double the number of diners during this campaign.
EazyDiner has also partnered with a host of leading companies who will be promoting the campaign. Participating in this campaign are leading financial institutions(HDFC Bank, IndusInd Bank, ICICI, American Express, Kotak to name a few), digital payment services(Paytm, Mobikwik). Some of the 4000 leading hotel and restaurant chains participating in the campaign are The Marriott, Taj, Burger King, WhiskySamba, Mainland China, Chaayos, SodaBottleOpenerWala, Punjab Grill etc. During the festival, customers will be able to avail FLAT 50% off on their bills across leading restaurant chains.
Talking about the campaign, Rachit Gupta, CMO EazyDiner, said, “The second edition of Eat-Out festival arrives on the back of the massive success we witnessed last year. We witnessed 4x growth last year during the campaign and this year we aim to grow even more. Our goal is to make eating out as hassle-free as possible and given our extensive network of partner restaurants. Our campaign aims to reach over 20 million people in the next one month.”
As per EazyDiner’s estimates, the current total addressable market size for Food Services Market is worth about $12 billion dollars which will grow is expected to grow over $20 billion dollars over the next 4 years.