Ed-a-Mamma launches Out is In
Ed-a-Mamma, the sustainable kids clothing brand, recently launched its autumn-winter collection with a digital campaign ‘Out is In’. With this campaign, the Alia Bhatt led brand aims to encourage kids to explore nature, while being comfortable and confident in the latest collection. Conceptualised and executed by SoCheers, India’s leading independently-led creative digital agency, the campaign was launched on August 12, 2022 across all social media platforms.
The campaign focuses on kids exploring the outdoors through simple play and fun adventures. The photoshoot, planned and carried out by the agency in the serene outdoors of North India, highlights why and how “out” is fun and that this trend is “in” for the coming season. This theme runs through all the campaign teasers, videos, posts, reels and stories. Moreover, the campaign captures kids' play as it is in real life and seeks to uncomplicate clothing choices for the age group.
Further, the agency also creatively conceptualised for the campaign’s amplification on other digital channels like Website ads. The campaign was also amplified on Alia Bhatt’s social media platforms.
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